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Gamestop's Revamped Loyalty Program: What You Need to Know

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In an effort to revitalize interest in brick-and-mortar gaming stores amidst increasing competition from digital retailers like Steam and Origin, GameStop has announced several significant changes to its loyalty program, PowerUp Rewards. Effective immediately, members can expect a reimagined rewards structure that promises exclusive perks for loyal customers – but at the cost of some previously popular benefits.

New Perks for Dedicated Subscribers

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Subscribing to the top-tier Pro level will grant users access to an array of exclusive privileges not available under lower membership tiers. These include:

* Invites to Exclusive Events: As a PowerUp Rewards Pro member, you'll receive priority invitations to special in-store events and experiences that are sure to delight any serious gamer.

* Double the Points on Purchases: For every purchase made at GameStop while subscribed as a Pro level member, users will earn double their normal points – effectively doubling your rewards potential with each transaction.

New Subscribers Also Get Rewarded

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But that's not all! New subscribers who sign up for PowerUp Rewards within a set period of time (exact dates TBA) can expect an extra welcome gift: A $10 credit towards their first purchase. This represents a significant saving opportunity, especially considering the already competitive pricing offered by GameStop on many popular titles.

Game Informer Subscription Included

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As part of its efforts to attract and retain loyal customers, new PowerUp Rewards Pro level subscribers will also receive an annual subscription to Game Informer magazine – perfect for those who still enjoy reading physical gaming media rather than relying solely on digital sources. The monthly cost of this added benefit varies depending upon the chosen membership tier:

* Pro Level: Physical copy of Game Informer included (monthly $19.99)

* Standard Membership:

* Digital-only access to Game Informer (monthly $14.99)

Changes Coming Soon

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While these changes aim to revitalize interest in PowerUp Rewards, there are some caveats worth noting for existing members:

1. The 10% discount on used games previously offered will be phased out entirely.

2. Instead, all current and new subscribers will receive a $5 monthly coupon towards any purchase made at participating GameStop locations – though this offer does not apply to pre-orders.

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In summary, while the updated PowerUp Rewards program promises some attractive benefits for dedicated gamers willing to commit their loyalty (and hard-earned cash) back to brick-and-mortar retailers like GameStop, it's essential to carefully weigh these new perks against any potential drawbacks before deciding whether this revamped rewards structure is right for you.

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